Every rolling paper in the PUDL range comes from the same place: a small, considered brand called Holk, designed in Sweden. If you’ve seen them on the PUDL website and wondered what makes them different from the papers at the servo or the convenience store — this is your answer.
Who is Holk?
Holk is a Swedish brand making rolling papers and accessories with a clear design focus. They’re not a mass manufacturer producing generic white papers in plain packaging. They’re a brand that has thought carefully about every detail — the paper quality, the closure, the format, the colourways, and even what’s printed inside each pack.
They’re not widely known outside of the people who seek them out — which, again, is part of the point. Holk doesn’t make papers for the person grabbing whatever’s available. They make papers for people who have decided that the things they use every day should be considered, not just functional.
Made from FSC-certified paper
Every Holk rolling paper is made from FSC-certified paper — Forest Stewardship Council certified, meaning responsibly sourced from well-managed forests. In a category where most brands don’t disclose their materials, let alone their sourcing, this is worth noting. The paper burns slowly and cleanly, with what Holk describes as “a neutral burn that keeps the focus where it belongs.” Which is exactly what good rolling paper should do — disappear into the background and let everything else come through.
Each pack includes 32 papers and 32 integrated filter tips. Everything you need in one place, nothing missing.
The details that set them apart
The magnetic lid is the first thing you notice. Each pack closes with a firm magnetic snap — keeps the papers dry, keeps the tips contained, keeps everything together in a pocket or bag without coming apart. It’s a small functional improvement over the standard paper packet, and once you’ve used it, going back feels like a step backwards.
The hidden message is the second thing. Inside every pack there’s a small printed message from the brand — a line of text, a small surprise, different in each pack. It’s the kind of detail that shows the Holk, much like PUDL, care deeply about breaking the stigma.
“The magnetic lid, the hidden message, the FSC-certified paper — none of these things are accidents. They’re the result of a brand that decided rolling papers deserved to be made properly.”
The Holk products we stock
5P Rolling Papers — Standard — $29 AUD
Five packs of matte-finish rolling papers in Red or Blue. 32 papers and 32 filter tips per pack — 160 of each in total. A magnetic lid on each pack, a hidden message inside, FSC-certified paper throughout. The everyday carry option and the natural entry point to the Holk range.
5P Rolling Papers — Metallic — $29 AUD
The same format as the Standard but with a metallic silver pack exterior and Black label. More minimal, more premium-looking. The same papers inside — the difference is purely aesthetic. For the buyer who wants the Holk quality in a more understated, considered finish.
20P Rolling Papers — Metallic Set — $150 AUD
The complete Holk metallic collection — four colourways (Yellow, Teal, Black and Navy), 20 packs total, 640 papers and 640 tips, all arriving in a brushed metallic display box. A hidden message in every pack. The best gift in the Holk range and a substantial supply for the regular roller.
Carry Case — $199 AUD
A hand-polished anodised aluminium case for four king-size rolls. Firm magnetic lid, airtight base compartment for storage, engraved lid markers. Available in Gold, Silver and Black. Designed in Sweden for the person who carries everything with intention — and the natural companion to the papers.
Why PUDL stocks Holk
PUDL is built around the idea that the things you use every day should be worth using. Holk makes rolling papers that reflect that same thinking — FSC-certified, properly designed, with details that reward the person who notices them.
Browse the full Holk range at PUDL.
